Hi, I'm Barbara! 👋

Welcome to a (rather exciting, if I do say so myself) blog about marketing and communication. Cool that you’re here! In short, the purpose of this blog is to explore and understand the world of communication even better because it’s huge and everywhere!

Here, I will share my thoughts, ideas, analyses of advertisements and communication initiatives that we come across in our everyday lives. I hope that my posts can inspire both you, myself, industry experts, and perhaps even the ordinary “civilian” who simply wants to write a great birthday card for their aunt’s 70th birthday.

One of my most important rules is: Communication can be fun and relaxed, but attention to detail is a must. 🔎✨

Understanding communication is crucial for all aspects of our lives, and its influence is far-reaching, touching upon our personal relationships, the dynamics of the workplace, political decision-making processes, cultural movements, and technological advancements.

It’s an ever-evolving discipline, a skill that we can all learn to master or explore in depth.

Communication is an essential dimension in our daily existence that extends beyond merely shaping our interpersonal relationships. It also forms the foundation of society and influences the shape of the global stage.

The way we engage with others and vice versa has a remarkable ability to inspire, motivate, and connect us across cultures and boundaries.

Dive into the topics 🏊

BarbaraInfluencer marketing, Strategy
Quick guide to influencer marketing: How to get started! 📸✨
Incorporating influencers into your marketing is essential in today's digital landscape for several reasons. First and foremost, influencers bring a presence and credibility to your advertising strategy by sharing their personal experiences [...]
BarbaraInfluencer marketing, Strategy
Upgrade your Marketing: Find the right influencers 🧲
In recent years, influencer marketing has established itself as a key component in the marketing strategy of many brands - and with great success. Finding the right influencers to convey your brand [...]
BarbaraMarketing, Content, Copywriting, Strategy
What is SEO? 😬🙈🔍
Understanding Search Engine Optimization (SEO) is essential for businesses of all sizes. Whether you're a beginner looking to improve your website's visibility or an entrepreneur seeking to boost online presence, this guide [...]
BarbaraContent, Marketing
Content Marketing Trends to Watch in 2024
The realm of digital marketing is pacing faster and faster. Keeping your finger on the pulse of emerging trends is essential for staying ahead of the competition. As we look ahead to [...]
BarbaraCommunication, 💼Job Hunting
The Power of Positive Communication: “Yes, But” vs. “Yes, And”
Every word and phrase carries its own weight, influencing how our messages are received. Two seemingly similar phrases, "Yes, but" and "Yes, and," can lead to vastly different outcomes in a conversation. [...]
BarbaraDesign
Google’s Emoji Kitchen: Spice Up Your Stories🌶️🪶
Warning: Excessive use of emojis in the following post. Please be advised. Personally, I'm so hyped about Google's Emoji Kitchen! I'll tell you why - have you ever been [...]
BarbaraStrategy
7 Proven Steps: Why and how to Reach Your Ideal Audience
We've all heard about that one great sales person who could literally sell sand in Sahara. But a really great sales or marketing person could never dream of selling doing that. So [...]
BarbaraCopywriting, Marketing, Nudging, Strategy
Why so serious? Go from 😴 to 🥰 with emotional marketing.
Has your marketing become a bit too serious? Do you need ideas on how to make people dive into your products like a hungry wolf at a meat buffet? The answer is [...]
BarbaraCopywriting, Marketing, Nudging, Strategy
How to Master the Art of Selling to Emotions
Have you ever wondered how some people can sell (almost) anything to (almost) anyone? The answer lies in the art of appealing to the emotions and desires of potential customers. Emotional [...]

Understanding communication is crucial for all aspects of our lives, and its influence is far-reaching, touching upon our personal relationships, the dynamics of the workplace, political decision-making processes, cultural movements, and technological advancements.

It’s an ever-evolving discipline, a skill that we can all learn to master or explore in depth.

Communication is an essential dimension in our daily existence that extends beyond merely shaping our interpersonal relationships. It also forms the foundation of society and influences the shape of the global stage.

The way we engage with others and vice versa has a remarkable ability to inspire, motivate, and connect us across cultures and boundaries.